As the dispatcher, you are the first person to represent the business and "close the sale" so to speak. Yes, we are in the business to help people, but because it is a business a lot of time, money and work went into garnering each and every potential customer.
Unlike most other businesses that focus their advertising to sway you instantly towards a new purchase (whether you need their product or not) be it a new car, mattress or even dinner out; in towing, we may spend years building an image and reputation for that one moment when your vehicle breaks down and you remember: "That's the company I want. The one with the pink and black trucks! I see them everywhere."